Schedulous Glossary
Monthly Churn Rate
The percentage of members who cancel their membership in a given month.
Definition
The percentage of members who cancel their membership in a given month.
Why It Matters
Churn rate is the single most important number for understanding whether your gym is growing or shrinking. Even small changes in churn compound quickly: a gym with 5% monthly churn loses nearly half its members in a year without any new sign-ups.
Most gym owners track new members closely but undercount cancellations. Churn rate forces you to confront the full picture. If your front door is wide open but the back door is wider, growth stalls no matter how good your marketing is.
Tracking churn monthly (not quarterly or annually) lets you spot problems early. A spike in churn after a price increase, a coaching change, or a seasonal dip gives you a window to act before the damage compounds.
Formula
Members Lost / Total Members at Start of Month x 100
Industry Benchmark
Healthy gyms see 3-5% monthly churn. Above 7% signals a retention problem that needs immediate attention.
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Related Terms
Revenue Pace
A real-time projection of where your monthly revenue will land based on current collections and trends.
Learn moreAverage Attendance Frequency
The average number of times a member visits or checks in per week or month.
Learn moreMember Lifetime Value (LTV)
The total revenue a single member generates over the entire duration of their membership.
Learn moreNet Member Growth
The difference between new members gained and members lost in a given period.
Learn more