Schedulous Glossary
Monthly Recurring Revenue (MRR)
The predictable revenue your gym earns every month from active memberships.
Definition
The predictable revenue your gym earns every month from active memberships.
Why It Matters
MRR is the financial heartbeat of any membership-based gym. Unlike one-time purchases or drop-in fees, recurring revenue is predictable, which means you can plan staffing, equipment purchases, and marketing spend with confidence.
Tracking MRR separately from total revenue helps you distinguish between sustainable growth and one-time spikes. A gym that sold 50 personal training packages last month might look healthy on a P&L, but if MRR is flat or declining, the foundation is weakening.
Breaking MRR into components (new MRR from sign-ups, expansion MRR from upgrades, and lost MRR from cancellations) gives you a precise view of where your revenue is moving and why.
Formula
Sum of all active membership fees collected monthly
Industry Benchmark
Growing gyms increase MRR by 3-5% month over month. Flat MRR usually means new sign-ups are only replacing cancellations.
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Related Terms
At-Risk Members
Members showing behavioral signals that they may cancel soon, such as declining attendance or missed payments.
Learn moreAverage Revenue Per Member (ARPM)
The average amount of revenue each active member generates per month.
Learn moreMember Acquisition Cost (MAC)
The total cost of acquiring one new paying member, including marketing, sales, and onboarding expenses.
Learn moreRevenue Pace
A real-time projection of where your monthly revenue will land based on current collections and trends.
Learn more