Schedulous Glossary
Net Member Growth
The difference between new members gained and members lost in a given period.
Definition
The difference between new members gained and members lost in a given period.
Why It Matters
Net member growth is the simplest measure of whether your gym is expanding or contracting. Positive net growth means you are adding members faster than you are losing them. Negative net growth means you are shrinking, regardless of how many new sign-ups you celebrate.
Many gym owners focus heavily on new member acquisition without accounting for cancellations. This creates a misleading picture. A gym that signs 40 new members but loses 45 is shrinking by 5, even though the marketing report looks great.
Tracking net growth monthly and comparing it year-over-year reveals your true trajectory. Seasonal patterns become visible, letting you plan for slow months and capitalize on strong ones with better-timed campaigns and retention efforts.
Formula
New Members Gained - Members Lost
Industry Benchmark
Sustainable gyms maintain positive net growth of 2-5% monthly. Seasonal dips are normal but should be offset by strong months.
Stop guessing. Start tracking.
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Related Terms
Trial-to-Member Conversion Rate
The percentage of trial or free-pass visitors who convert into paying members.
Learn moreCommunity Engagement Rate
The percentage of members actively participating in your gym's community features, events, or social channels.
Learn moreMember Acquisition Cost (MAC)
The total cost of acquiring one new paying member, including marketing, sales, and onboarding expenses.
Learn moreAt-Risk Members
Members showing behavioral signals that they may cancel soon, such as declining attendance or missed payments.
Learn more